And On Sundays We Rest.
Curious Inspiration. When you translate Kit Kat into Japanese it ends up sounding like ‘Kitto Katsu’ which just happens to be the same way you say ‘to certainly win’, or in the case of students taking their exams, ‘I will certainly pass this test’. Henceforth, students began regarding Kit Kats as good luck charms when taking their tests. Watch this brilliant and simple marketing campaign come alive around this central idea. Enjoy.